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The purpose of a serum in skincare is primarily to provide targeted treatment for specific skin concerns. Serums are typically formulated with a higher concentration of active ingredients compared to other types of skincare products, such as creams or lotions. This concentrated nature allows serums to penetrate deeper into the skin and deliver potent ingredients directly to the areas that require attention, whether that be issues such as fine lines, hyperpigmentation, acne, or dehydration.

Serums are diverse in formulation, often containing antioxidants, peptides, hyaluronic acid, or botanical extracts, all designed to address particular skin conditions more effectively. This targeted approach makes serums a popular choice for those looking to enhance their skincare routine with specific goals in mind.

Other options, such as cleaning the skin thoroughly or removing makeup residue, are functions more associated with cleansers. Moisturizers are formulated to hydrate and lock in moisture, which is distinct from the role of a serum. Each product in a skincare regimen plays a unique role, and serums are specifically intended for direct treatment of skin concerns.